Case Study
Logix Federal Credit Union:
The Calabasas Scavenger Hunt
Overview
Logix Federal Credit Union partnered with Payani Media to create a first-of-its-kind experiential marketing campaign for the Calabasas community — The Calabasas Scavenger Hunt. Designed to drive foot traffic to the branch, strengthen community engagement, and boost brand visibility, the campaign blended digital clues, in-person challenges, and partnerships with local businesses. What started as a fun neighborhood event quickly became a citywide buzz moment for Logix.
The Challenge
Logix wanted to create a community-driven campaign that felt different — real, memorable, and rooted in connection. The Calabasas branch sits in a high-traffic area next to Trader Joe’s, but typical advertising wasn’t enough to create meaningful engagement. They needed something interactive, exciting, and shareable. What started as a fun neighborhood event quickly became a citywide buzz moment for Logix.
- Full campaign planning and strategy
- Experience design and game mechanics
- Writing all clues and puzzles
- Business outreach and partnership coordination
- Campaign design, marketing, and advertising
- Landing page development
- Video + photo production
- In-branch signage
- Paid + organic social promotion
- Email marketing
- Influencer content
- Event management for launch + final celebration
Campaign Execution
Participants began the challenge at the Logix Calabasas Branch, registered with their name and email, scanned their first clue, and embarked on a multi-location adventure across the city. Each business partner hosted a clue that couldn’t be skipped, plus one key detail needed for the final puzzle.
The Logix Calabasas branch saw unusually high foot traffic and excitement.
Families, couples, and groups participated together, sharing the experience across Instagram and Facebook.
- Businesses actively promoted the campaign, increasing visibility for Logix across the community.
- Foot traffic increased for all participating partners.
Social channels gained strong engagement through reels, stories, and user-generated content.
The landing page saw consistent traffic throughout the challenge.
The event strengthened Logix’s brand promise — Smarter Banking — by showing they care about community, creativity, and genuine connection.
Results
The Logix Calabasas branch experienced exceptional excitement and foot traffic during the Scavenger Hunt campaign. Local businesses partnered with Logix, families participated across the city, and social engagement climbed. The mix of digital clues and in-person challenges created a buzzworthy community experience that brought Calabasas together.