About
We are the agency the next generation of brands hires.
AI-native. Full-service. Built in California. Operating nationally.
The founder’s story.
Ali Payani arrived in California from Dubai in 2016 with a background in cybersecurity, robotics, and artificial intelligence. He had no local contacts, no clients, and no safety net. He started the way most people would not dare to: by walking into businesses and asking for the chance to prove what marketing could do.
That directness never left.
The agency he built grew fast, not because of luck, but because of something most agencies still do not have: a founder who genuinely understands technology and creativity at the same depth. While the industry was debating whether AI was relevant, Ali was already building with it.
Today he leads the Payani Group, a portfolio of companies he built because the tools his clients needed simply did not exist yet. Engage Beast unified the social inbox and put AI behind every customer reply. Markbase turned an entire marketing stack into a single conversation. BeFound AI pioneered a category that did not have a name until recently: making brands visible inside AI search engines before competitors even understood the threat.
Ali speaks at major industry events on AI, marketing, and the future of business. He is a Forbes Business Council member and serves on the Board of the Calabasas Chamber of Commerce.
The obsession with being ahead of the curve is not a personality trait. It is a competitive strategy. And it is why Payani Media clients consistently outperform their markets.
The people behind the work.

Ali Payani
Founder & Chief Growth Architect

Miles Fargo
VP of Operations

Yasaman
Director of Social Performance

Simin
Director of Growth Strategy

Emma
AI Business Development Manager
Industries & sectors
Strategies built
Avg. marketing ROI
Avg. CAC reduction
Recognition and partnerships.
- Inc. 5000 Pacific Honoree
- Shopify Partner
- Meta Business Partner
- Google Partner
- Forbes Business Council Member
- Calabasas Chamber of Commerce, Board Member
Part of something bigger.
Payani Media is the flagship agency of the Payani Group, a portfolio of companies built at the intersection of marketing and technology. From AI-powered software to specialist agencies serving the aesthetics and construction industries, every company in the group shares one belief: that the best marketing is indistinguishable from the best technology.
Calabasas HQ
4500 Park Granada, Suite 202
Calabasas, CA 91302
San Francisco
600 California Street, 11th Floor
San Francisco, CA 94108